Providers
      Back to home
      1. Adsmurai Knowledge Center
      2. One Tag
      3. Providers

      Microsoft/Bing Ads Conversion API with One Tag

      Step-by-Step Guide to setup Microsoft Ads events with Conversion API using One Tag

      Setting up Microsoft Ads with Adsmurai One Tag ensures seamless tracking and optimization of your campaigns. To do this, first, obtain your UET Tag ID and API key from Microsoft Advertising. Then, log in to Adsmurai One Tag, add a new tracking tag, and input the UET Tag ID and API key to generate an integration key. Finally, add this key into Google Tag Manager by pasting it into the One Tag label and configuring the settings.

      1. How do I get my UET Tag ID and API key in Microsoft Ads?

      1. Go to Microsoft Advertising (Bing Ads) and log in.
      2. Navigate to the Tools section and select UET Tag (Universal Event Tracking).
      3. Copy and save your UET Tag ID.
      4. In the same section, generate an API key for integration.
      5. Copy and securely store this API key.

      2. How do I add a new UET Tag in Adsmurai One Tag and generate my API key?

      1. Log in to your Adsmurai One Tag account.
      2. Click on the "+" button to add a new tracking tag.
      3. Paste both the UET Tag ID and API key obtained from Bing Ads.
      4. Generate your Adsmurai One Tag API key.
      5. Copy and save this generated API key.

      3. How do I integrate the API key in Google Tag Manager?

      1. Open your Google Tag Manager container.
      2. Select the One Tag label.
      3. Paste the API key generated previously in Adsmurai One Tag.
      4. Configure the tag with the required details.
      5. Save your changes.

      To avoid event duplication, if both the option to send events via browser and API are enabled, One Tag will only send events via API.

      Done! Your Bing Ads tracking is now set up using Adsmurai One Tag.