Feeds best practices per industry

• Accurate Vehicle Details: Include precise information about make, model, year, and unique features for each vehicle. Accurate descriptions help potential buyers make informed decisions. Make certain that your feed includes the required and optional fields.

• Custom Labels: Implement custom labels to categorize vehicles based on attributes like bestsellers, new arrivals or body type. This allows you to tailor ad campaigns to specific product groups effectively.

• For more detailed guidance on setting up a catalog for Automotive industry, visit this article. 

1.2 Google Catalog Ads Best Practices:

• Optimized Product Titles: Craft clear and keyword-rich titles for vehicles, ensuring they appear in relevant searches.

• High-Quality Images: Provide high-resolution images showcasing vehicles from various angles to entice potential buyers.

• Detailed Product Attributes: Include essential attributes like make, model, year, and condition to ensure accurate listings.

For more detailed guidance on setting up a catalog for Automotive industry, visit this article. 

 

 

2. Real Estate 

2.1 Meta Catalog Ads Best Practices:

• Detailed Property Descriptions: Craft compelling descriptions for each property, highlighting its key features, location, and selling points. Specific details will attract potential buyers.

• High-Quality Images: Provide high-resolution images to give potential buyers a real sense of the properties. Quality visuals enhance engagement.

• Custom labels are not currently supported in the catalog. Make sure to include the supported fields for home listings.

For more detailed guidance on setting up a catalog for Real Estate industry, visit this article.

2.2 Google Catalog Ads Best Practices:

• Optimize Property Titles and Descriptions: Use precise and keyword-rich titles and descriptions to increase visibility in search results.

• High-Quality Property Images: Include high-resolution images that showcase the properties' key features and amenities.

• Use Relevant Property Attributes: Provide essential property details like size, location, and features to help buyers find their ideal properties.

For more detailed guidance on setting up a catalog for Real Estate industry, visit this article. 

 

 

3. Education

3.1 Meta Catalog Ads Best Practices:

• Informative Course Descriptions: Write informative and engaging descriptions for each course, outlining the curriculum, learning outcomes, and certifications offered. This helps students find suitable courses.

• Categorize Courses Effectively: Organize courses by category (e.g., science, arts) and level (e.g., beginner, advanced) to simplify navigation for prospective students.

3.2 Google Catalog Ads Best Practices

• Keyword-Optimized Course Titles and Descriptions: Craft descriptive and keyword-rich titles and descriptions to appear in relevant searches.

• Clear Course Categories: Categorize courses based on subjects and levels to make navigation easy for prospective students.

• Provide Relevant Course Information: Include details on course duration, learning outcomes, and certifications offered to attract potential students.

 

Optimizing industry-specific catalogs for Meta and Google is paramount for reaching your target audience effectively. By following the best practices and guidelines provided you can enhance your catalog's visibility, engagement, and overall performance. Leverage the power of Meta and Google to create compelling catalogs that attract customers and drive success in your industry.