Google Merchant instant upload

Connect your catalogs in Feeds to Google Merchant Center via API so that they are always updated

Google Merchant Instant Upload allows you to connect your product feeds to your Google Merchant account via API. This means that once AMP has processed the feed, any updates are immediately reflected on the Google platform.

This functionality was developed to address the need for more frequent catalog updates. By default, Google Merchant only supports a maximum update frequency of once per day, which can be limiting for catalogs with high stock rotation or time-sensitive campaigns. With this, product information is synchronized in real time without the need to schedule or configure anything manually in Google Merchant.

How does it work

When creating a catalog for in Feeds and after selecting the Google Merchant channel, we will be able to link it via API through the tab Google Merchant account. After connecting our account, the feed will be automatically created in our GMC under ''Data Source'' section.

How to activate it

To get it up and running, we need to link our Google Merchant with AMP. To do this, follow these steps:

1. When creating a feed optimized for Google Merchant channel, click on CONNECT. A pop-up will open so we can register our account with Google:
   
   
2. Next, we will sign in with Google and grant access to your Google account. Accept all accesses and click on continue:
   
                  
   
   
3. By pressing continue, we will have our Google Merchant accounts linked to AMP. Select the corresponding Google Merchant ID account and click again on CONNECT:
                                        
4. With this, we already have our API connection done. This feed will be automatically published in Google Merchant Center with the same naming as in AMP. Any updates made in AMP, will be automatically reflected on GMC. 

Check for updates

To confirm that the feed has been successfully updated, you should check the last update time of the catalog in Google Merchant, under Data Sources:

Additionally, from AMP, you can verify that the feed has been correctly read by Google Merchant by checking two indicators: the plug icon should be active (blue) and the date of the last read should match the update time shown in Google Merchant, with only a few minutes of difference.