Event name equivalence by Provider

One Tag normalizes the event names to be sent to each Channel or Provider.

One Tag facilitates sending one event to several channels at once. Below you'll find the table of all standard events and how they map for each provider.

For example, a "Purchase" event on One Tag is being sent as "Purchase" to Meta, as "CompletePayment" on Tiktok, "Checkout" on Pinterest and "PURCHASE" on Snapchat.