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One Tag normaliza los nombres de eventos al enviarlos a cada Canal o Proveedor.
One Tag facilita el envío de un evento a varios canales al mismo tiempo. A continuación, encontrarás una tabla con todos los eventos estándar y cómo se mapean para cada proveedor.
Por ejemplo, un evento de "Purchase" en One Tag se envía como "Purchase" a Meta, como "CompletePayment" en Tiktok, "Checkout" en Pinterest y "PURCHASE" en Snapchat.
| One Tag | Meta | TikTok | Snapchat | |
| AddPaymentInfo | AddPaymentInfo | AddPaymentInfo | ADD_BILLING | |
| AddToCart | AddToCart | AddToCart | AddToCart | ADD_CART |
| AddToWishlist | AddToWishlist | AddToWishlist | ADD_TO_WISHLIST | |
| CompleteRegistration | CompleteRegistration | CompleteRegistration | Signup | SIGN_UP |
| Contact | Contact | Contact | ||
| CustomizeProduct | CustomizeProduct | |||
| Donate | Donate | |||
| FindLocation | FindLocation | |||
| InitiateCheckout | InitiateCheckout | InitiateCheckout | ||
| Lead | Lead | SubmitForm | Lead | |
| PageView | PageView | PageVisit | PAGE_VIEW | |
| Purchase | Purchase | CompletePayment | Checkout | PURCHASE |
| Schedule | Schedule | |||
| Search | Search | Search | Buscar | SEARCH |
| StartTrial | StartTrial | START_TRIAL | ||
| SubmitApplication | SubmitApplication | SubmitForm | Lead | |
| Subscribe | Subscribe | Subscribe | SUBSCRIBE | |
| ViewContent | ViewContent | ViewContent | PageVisit | VIEW_CONTENT |
|
Custom event
|
ClickButton | |||
| Download | ||||
| PlaceAnOrder | ||||
| WatchVideo | ||||
| ViewCategory |