Create international catalogs with localized information

International catalogs is an AMP feature that allows you to effortlessly create catalogs that contain product information for multiple languages and countries.

These international catalogs are mainly useful in two situations. 

Instagram Shopping

Instagram Shopping is a set of functionalities that allows the brand's products to be brought closer to the end user. Among others, with this feature it is possible to tag products in photos and videos on feed/stories or create an interactive store in the Instagram brand profile.

There are different versions of this functionality, two of which are open to any Instagram business profile:

• Basic Version - Displays product tags with the same information for all users, no matter where they are.
• Localized version - Allows the user to see the labels in the language that is most familiar to them and in the price, currency of the country in which they are located.

See here Instagram’s requirements to activate Instagram Shopping for your business.

Prepare the catalog for the Basic Version

For this version you can link any Optimized Feed with output type “Facebook” in Feeds to a catalog in Commerce Manager (see more from the point “Set up in Commerce Manager” a little further down).

Prepare the catalog for the Localized Version 

To create a catalog that contains local information for multiple countries and language Adsmurai Marketing Platform offers the International Catalogs tool.

Here how you can use this tool.

1. Go to the Intl. Catalogs section in the left side menu of Feeds.
2. Click on the + New International Catalog button.
3. Give your International Catalog a name
   
4. Choose the Data Import that will serve as the base feed. This selection will determine the number of products available in the International catalog.
   
5. Select the countries for which you want to localize the information, based on the countries specified in your Data Imports.
6. Choose the languages for which you want to localize the information, based on the languages specified in your Data Imports.
7. Apply segmentations and optimizations as usual

The result will be an International Catalog from which you will be able to obtain three urls: Default, Language and Country.

This URLS will have to be connected to a catalog in Meta Commerce Manager.

Set up in Commerce Manager

Once we have the catalogs ready in Feeds, we proceed to set the catalog in Commerce Manager.

We create a new catalog (it is important that the creator of that catalog is the brand itself, never the agency or a third party) and we connect it to the different sources: Default, Language and Country feeds.

1. Connect the Default URL following the steps you would do to create a regular catalog.
2. Connect the Country and Language URLs by adding additional information feeds in the same Meta catalog:

It is interesting to program each feed so that it is refreshed every day and updated (eliminating products that no longer exist) once a week.

Using an International Catalog for Instagram Shopping

Finally, to connect this catalog created in Commerce Manager with the brand's Instagram account to be able to tag products on images, we must be logged in from the mobile to that account in the Instagram application and follow these steps:

1. Go to Account Settings
2. Go to Shopping
3. Select the catalog that we have created from Commerce Manager

Using an International Catalog for Dynamic Ads

When running catalog campaigns in multiple countries it is common to create a catalog per country as well as a campaign per country. 

However, using an International Catalog enables you to maintain just one catalog and one campaign to impact all countries. This ensures that each user receives the appropriate localized product information, while also allowing Meta to optimize the budget more effectively across the entire audience, resulting in better performance and more efficient campaign management.

¿Do you still have doubts?