Linkedin conversion API with One Tag

Setup Linkedin Ads conversion API with Adsmurai One Tag. Step by step guide.

How do I get my Pixel ID and Token in the Linkedin Business Manager?

• Go to your Linkedin Ad Account.
• Navigate to the "Analyze" section, and click on "Conversion tracking"
• Click on "Data sources" > "Create source" > "Conversions API or CSV".
• Pick "Google Tag Manager" and "Generate token". 
• Connect Google Tag Manager to your Linkedin Ad account, and copy the resulting Token.
• To get your Pixel ID, create first a Conversion if you don't have one already, and click on it. The Pixel ID will be on your url. Example: https://www.linkedin.com/campaignmanager/accounts/52345430806/conversions/15637204?imported=true&step=1 where "15637204" is your Pixel ID.

How do I add a new pixel in Adsmurai One Tag and generate my API key?

• Access your user area in Adsmurai One Tag.
• Click on the "+" symbol to add a new pixel. Choose "Linkedin".
• Paste both the Pixel ID and token obtained from Linkedin.
• Generate your Adsmurai One Tag API key.
• Copy and save this generated API key.

How do I integrate the API key in Google Tag Manager?

• Go to your Google Tag Manager container.
• Open the One Tag label.
• Paste the API key generated previously in Adsmurai One Tag.
• Paste the Linkedin Pixel ID in the field called "Linkedin Pixel ID"
• Configure the label with the provided information.
• Save the changes made.

Done!