Media Plan
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      Media Plan Status

      Quickly spot the health of your plans and better prioritize your actions

      With the addition of an automatic status system, you can now clearly and quickly identify how your media plans are performing. This allows you to act faster, prioritize adjustments, and understand the real state of each plan without reviewing metrics one by one.

      Where are the statuses displayed?

      When accessing the Media Plans section, you will see a new status indicator next to each plan. This indicator summarizes the overall health of the plan based on the performance of its budget lines.

       

      Media Plan Status

      Additionally, statuses are updated automatically and can trigger notifications if critical conditions are detected.

      Status types and their meaning

      🟥 Critical

      • Condition: One or more media plan lines have significantly exceeded the planned budget.

      • Description: The plan has overspent beyond expectations.

      🟧 At Risk

      • Condition: At least one line in the media plan has a run rate above 5%.

      • Description: One or more lines are spending faster than expected. Immediate attention is required.

      🟨 Unbalanced

      • Condition: A mix of lines with high and low pacing.

      • Description: The plan is executing unevenly. Some lines are ahead while others lag behind. It is recommended to review budget distribution.

      🟩 Healthy

      • Condition: All lines are within the expected pacing range (-5% to +5%).

      • Description: The plan is running as intended.

      🟨 Weak

      • Condition: All (or most) lines are below the optimal pace (< -5%).

      • Description: The plan is progressing slower than ideal and may not reach its objectives.

      🔄 Updating

      • Condition: Changes have been made to the plan that require data reprocessing.

      • Description: Insights are being updated. The real status will be available after reprocessing.

      • UI: Temporary loading indicator.

      🚫 No Linked Campaigns

      • Condition: The plan has no associated campaigns.

      • Description: The plan is empty or not yet configured.

      Frequently Asked Questions

      What is pacing and how does it affect status?
      Pacing is the relationship between actual spend and expected spend according to the plan. If the spending pace is misaligned, the status updates automatically.

      How is the run rate calculated?
      The system calculates the run rate based on the assigned budget, plan duration, and spending evolution over time. This calculation indicates whether each line is ahead or behind in execution.

      Can I customize when statuses or notifications are triggered?
      Currently, thresholds and triggers are fixed, but options for customization are being explored in future versions.

      What happens if I update the budget of a line?
      The status will show Updating until the data is processed and the new corresponding status is displayed.