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      View Google Analytics 4 data in Dashboards and Reporting

      Add GA4 sessions, purchases and revenue to your reports and compare the results attributed to each of the channels

      Adding Google Analytics information of sessions, purchases, revenue and others to AMP provides a better overview of campaign performance.

      To view Google Analytics data in AMP and compare the results attributed to each channel, first connect a Google Analytics account with AMP. In this article, you will find a step-by-step guide on how to do this.

      How to include GA4 data in AMP reports?

      To display Google Analytics ad data within the Adsmurai Marketing Platform, include UTM parameters at the end of your campaign URLs. Specifically, include the utm_campaign parameter with the Campaign ID and Ad ID values. Also, include the utm_id parameter with the Campaign ID value. 

      Adding this information to the utm_campaign parameter is essential to avoid data loss, especially on mobile devices and apps.

      Most advertising platforms allow dynamic addition of the utm's values, eliminating the need for manual entry.

      For different platforms, add the following text string at the end of your ad URLs (exactly as described) and update the name of the campaign:

      PLATFORM UTM PARAMETER
      Meta &utm_campaign=campaign_name_caid{{campaign.id}}_adid{{ad.id}}&utm_id={{campaign.id}}
      Google &utm_campaign=campaign_name_caid{campaignid}_adid{creative}&utm_id={campaignid}
      Pinterest &utm_campaign=campaign_name_caid{campaignid}_adid{creative_id}&utm_id={campaignid}
      Snapchat &utm_campaign=campaign_name_caid{{campaign.id}}_adid{{ad.id}}&utm_id={{campaign.id}}
      VK &utm_campaign=campaign_name_caid{campaign_id}_adid{ad_id}&utm_id={campaign_id}
      Tiktok &utm_campaign=campaign_name_caid__CAMPAIGN_ID___adid__CID__&utm_id=__CAMPAIGN_ID__
      Bing &utm_campaign=campaign_name_caid__CAMPAIGN_ID___adid__CID__&utm_id=__CAMPAIGN_ID__
      Twitter &utm_campaign=campaign_name_caid{{campaign.id}}_adid{{ad.id}}&utm_id={{campaign.id}}
      Criteo

      &utm_campaign=campaign_name_caid{{campaign.id}}_adid{{ad.id}}&utm_id={{campaign.id}}

      Taboola

      &utm_campaign=campaign_name_caid{campaign_id}_adid{campaign_item_id}&utm_id={campaign_id}

      DV360

      &utm_campaign=campaign_name_caid${INSERTION_ORDER_ID}_adid${CREATIVE_ID}&utm_id=${INSERTION_ORDER_ID}

      RTB House

      &utm_campaign=campaign_name_caid{CAMPAIGN_HASH}_adid{CREATIVE_HASH}&utm_id={CAMPAIGN_HASH}

      Spotify

      Not available

      Linking Google Analytics 4 to Google Ads manager account (MCC)

      To bring more consolidated Google Ads campaign data to AMP, it is highly recommended to link Google Analytics with your Google Ads Manager account. 

      Follow these steps:

      1. Access your Google Ads Manager account.
      2. Click on the "Tools & Settings" icon in the upper right corner and select "Linked accounts" under “Setup”.
      3. Click on the "Details" button under "Google Analytics."
      4. Click the "Link" button and choose the Google Analytics property you want to link.
      5. Follow the on-screen instructions, sign in to your Google Analytics account, select the desired property or manager account, and grant permissions.

      Once the linking process is complete, your Google Ads data, including campaign ID and name, will automatically appear in Google Analytics and you don't need to add any UTM parameter. You can then utilize this data in AMP to optimize your ad campaigns.

      By following these steps, you will be able to access and analyze specific data, such as sessions, purchases, and revenue from Google Analytics, within AMP. This will provide you with valuable insights into your campaign performance beyond the results reported by each advertising platform and help you make informed decisions for optimization and growth.