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Add GA4 sessions, purchases and revenue to your reports and compare the results attributed to each of the channels
Adding Google Analytics information on sessions, purchases, revenue, and other data to AMP provides a better overall view of campaign performance.
To view Google Analytics data in AMP and compare the results attributed to each channel, first connect a Google Analytics account with AMP. In this article, you will find a step-by-step guide on how to do it.
How to include GA4 data in AMP reports?
To display campaign-level and ad-level data from Google Analytics within AMP, include UTM parameters at the end of your ad URLs. Specifically, include the utm_id parameter with the Campaign ID and Ad ID values.
Most advertising platforms allow the dynamic addition of UTM values, eliminating the need for manual entry.
For different platforms, add the following text string at the end of your ad URLs (exactly as described):
| PLATFORM | UTM PARAMETER |
| Meta | &utm_id=_caid{{campaign.id}}_adsetid{{adset.id}}_adid{{ad.id}} |
| &utm_id=_caid{campaignid}_adsetid{adgroupid}_adid{creative} | |
| &utm_id=_caid{campaignid}_adsetid{adgroupid}_adid{creative_id} | |
| Snapchat | &utm_id=_caid{{campaign.id}}_adsetid{{adSet.id}}_adid{{ad.id}} |
| VK | &utm_id=_caid{campaign_id}_adsetidN/A_adid{ad_id} |
| Tiktok | &utm_id=_caid__CAMPAIGN_ID___adsetid__AID__ _adid__CID__ |
| Bing | &utm_id=_caid{CampaignId}_adsetid{AdGroupId}_adid{AdId} |
| &utm_id=_caid{{campaign.id}}_adsetid_adid{{ad.id}} | |
| Criteo |
&utm_id=_caid{{criteo_campaign_id}}_adsetid{{adsetid}}_adid{{adid}} |
| Taboola |
&utm_id=_caid{campaign_id}_adsetid_adid{campaign_item_id} |
| DV360 |
&utm_id=_caid${INSERTION_ORDER_ID}_adsetid_adid${CREATIVE_ID} |
| RTB House |
&utm_id=_caid{CAMPAIGN_HASH}_adsetid_adid{CREATIVE_HASH} |
| Spotify |
&utm_id=_caidID MANUAL DE LA CAMPAÑA_adsetid_adidID MANUAL DEL ANUNCIO |
|
&utm_id=_caid{{CAMPAIGN_ID}}_adsetid{{CAMPAIGN_GROUP_ID}}_adid{{CREATIVE_ID}} |
|
| Seznam |
&utm_id=_caid{campaign}_adsetid{adgroup}_adid{creative} |
Linking Google Analytics 4 to the Google Ads Manager Account (MCC)
To bring more consolidated Google Ads campaign data into AMP, it is highly recommended to link Google Analytics with your Google Ads Manager account.
Follow these steps:
- Access your Google Ads Manager account.
- Click on the "Tools & Settings" icon in the upper right corner and select "Linked accounts" under “Setup”.
- Click the "Details" button under "Google Analytics."
- Click the "Link" button and choose the Google Analytics property you want to link.
- Follow the on-screen instructions, sign in to your Google Analytics account, select the desired property or manager account, and grant the necessary permissions.
Once the linking process is complete, your Google Ads campaign data, including Campaign ID and Campaign Name, will automatically appear in Google Analytics, eliminating the need to add any UTM parameters manually. You can then use this data in AMP to optimize your ad campaigns.
By following these steps, you will be able to access and analyze specific data such as sessions, purchases, and revenue from Google Analytics within AMP. This will provide valuable insights into your campaign performance beyond the results reported by each advertising platform, helping you make informed decisions for optimization and growth.
Añadir información de Google Analytics sobre sesiones, compras, ingresos y otros datos a AMP proporciona una mejor visión general del rendimiento de las campañas.