Google Analytics 4 conversion API with One Tag

Step by step guide on how to set up GA4 event conversions with Adsmurai One Tag.

Setting up GA4 conversions using Adsmurai One Tag involves a few steps, but it's relatively straightforward. Here's a comprehensive guide to help you through the process:

Step 1: Sign Up and Install Adsmurai One Tag

1. Sign Up: If you haven't already, sign up for an Adsmurai One Tag account.
2. Access Dashboard: Log in to your Adsmurai One Tag account and access your dashboard.
3. Install One Tag: Follow the instructions provided by Adsmurai to install the One Tag on your website. This involves adding a new tag to your Google Tag Manager container.

Step 2: Create a GA4 pixel in Adsmurai One Tag

1. Access Adsmurai One Tag Dashboard: Return to your Adsmurai One Tag dashboard. Watch the video for more details.
2. Create a new pixel: Click on "+" to create a new Pixel. Select "GA4", add the Measurement ID and the api_secret as the Access token.
3. Save Changes: Click on the "Save Changes" button to apply the integration.

Step 3: Google Tag Manager Implementation

1. Create tag: if you don't have a One Tag in place yet, create a new Adsmurai One Tag and set it up.
2. Add GA4 credentials: in the tag within GTM, paste the Measurement ID.
3. Debug and publish changes: debug the setup within GTM and publish when ready.

Step 4: Monitor and Optimize

1. Review Performance: Regularly monitor the performance of your Google Ads campaigns and track the conversions.
2. Optimize Campaigns: Use the conversion data to optimize your Google Ads campaigns for better results.

By following these steps, you can effectively set up Google Analytics conversions using Adsmurai One Tag and track the success of your campaign. If you have any questions, feel free to email us: slthc@adsmurai.atlassian.net