How can I create a media plan?

Learn how to create a Media Plan

To create a media plan within Adsmurai Marketing Platform, follow these steps:

  1. Access the Planning section in AMP and choose a suitable name for your media plan.
  2. In step 2, select the relevant business variables, such as country, audience, platform, or campaign name, to organize your media plan.
  3. Add at least one monitoring KPI that aligns with your business objectives.
  4. Step 3 allows you to distribute budgets for each line based on the variables defined in step 2.
  5. Manually link additional campaigns or remove unwanted ones.
  6. Assign budgets to each line by configuring budget distribution.

Following these steps will help you create a media plan, gain better control over your advertising investment, and improve campaign monitoring within Adsmurai Marketing Platform.

Check out the article "Media Plans: Your first budget" for additional insights and guidance to create your media plan.