Video Dynamic Ads in Meta

Unlock the Power of Dynamic Video Ads on Facebook and Instagram

Video Catalog Ads, also referred to as Product Level Videos, are a game-changer for advertisers aiming to elevate their Advantage + shopping campaigns by integrating dynamic video content.

This innovative feature enables advertisers to stand out amidst the advertising noise, significantly capturing audience attention. From showcasing brand-oriented website videos to user-generated content or product-centric videos, the possibilities are limitless.

The process of creating these engaging product-level videos is pretty similar to setting up a catalog for Dynamic Catalog Ads:

First of all, ensure that some of your products in the catalog have a video URL. While MP4 format is preferable, other acceptable formats include 3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv; with a maximum file size of 200MB.
Next step, add this information to AMP catalog. Map it in the Data Import under a new field named video[0].url.

For more information on how to map fields, please visit this article.
Then, when creating a new campaign in Meta,navigate to the ad level and look for the following option:
Ad creative > Advantage+ creative > Edit.
Subsequently, access Optimize your ad with Advantage + creative section, scroll down to locate the Dynamic Ads tab and click on the Customize button.
Upon reaching this Dyncamic Media panel, simply enable the functionality and click on the 'save' button.
Once you've completed these steps, it's advisable to conduct an A/B test. Compare campaigns using only images against those incorporating both images and videos to evaluate their performance differences.

Implementing dynamic videos in Meta can significantly elevate your marketing strategy. Take advantage of this feature and witness the impact it can have on engaging your audience effectively!